Working directly with the marketing department at the University of West London, I was briefed to create a re-design of their Graduation Brochure - most importantly making it lighter and brighter, and diversifying the colour palette. I moved away from a navy blue colour theme (which had been used previously) and took on a lighter blue with magenta pink highlight colour. I also wanted to add in a graphic element, to add structure to some of the pages. I took the curve from the U of the logo to create a page frame, and also create an element which could be used consistently, but in multiple different styles to create variation across the pages.