I worked on a self-directed, concept project for The University of West London - creating a marketing campaign with bold graphics shapes and eyecatching use of type. I wanted the core design style to be clean, with angular lines and bold blocks of colour - often woven through the photography. I used the brands' core blue colour, coupled with highlight colours that correspond to the relevant school/department within the University. I created mockups of billboards, which often run as a series, as well as some concept pages for a brochure.